Any person advertising by newspapers, radio, posters or otherwise, representing that he is operating, offering or maintaining fire sales, wreck sales, bankrupt sales, closing out or going out of business sales, removal sales and similar businesses, whereby the public is led to believe that they are being offered merchandise at reduced rates on account of fires, wrecks, bankruptcies, or closing out or discontinuance of business, when in fact such sales are not bona fide, but are fakes and frauds, and the advertisements and representations are untrue and false, shall be held to be guilty of a misdemeanor, punishable, upon conviction, in accordance with section 1-5, and each day that such sale or business is conducted in violation of the terms of this section shall constitute a separate offense.